Sara Kittelty to be ambassador for revamped Beaufort market

Beaufort Progress Association is working to launch a new-look market as part of plans to prepare the town for highway by-pass.


FROM FARM TO MARKET: Cafe owner Sara Kittlelty has been announced as the new Beaufort Town Market ambassador.

Ballarat cafe owner and long-time Beaufort resident Sara Kittelty has been announced ambassador, promoting the new market with a unique focus on community and history.

It will feature handmade and handcrafted products, old fashioned board games and cooking demonstrations.

The first Beaufort Town Market will be held on September 28 with future markets to fall on the fourth Saturday of every month.

“We want to play up on the town’s historic value and make it more of an old fashioned town market that provides entertainment as well.” Liza Robinson, Beaufort Progress Association

Beaufort Progress Association president Liza Robinson said the new-look market was in line with the association’s plan to make Beaufort a by-pass friendly tourism destination.

“Farmers markets are the current trend, but we don’t want to do it the same as Talbot or other towns,” she said. 

“We want to play up on the town’s historic value and make it more of an old fashioned town market that provides entertainment as well.” 

Music, community sausage sizzles, Devonshire teas, involvement from retailers, a focus on local produce, local artists and a variety of demonstrations are also part of the new market plan. 

Sara Kittelty, owner of Kittelty’s cafe at the Art Gallery of Ballarat, said she was proud to be approached as the first ambassador for the market.

She will present three workshops this year.

Beaufort Progress Association took on the role after being approached by the Pyrenees Shire Council to run the market.

Visit Beaufort Town Market on Facebook for updates.

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